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MELISSA RAYWORTH

Pittsburgh, New York

MELISSA RAYWORTH

writer, editor and communications consultant

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Memory books can help older loved ones recall past

If elderly family members struggle to remember faces in old photo albums, consider scanning those shots and printing them along with brief family stories in what memory researchers call 'memory books.' Along with including family photos in a memory book for an elderly person, consider including scans or photos of other memorabilia such as diplomas or invitations to events, as pictured here.
Pittsburgh Tribune-Review Link to Story
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Veterans Serving With The Mission Continues Are Improving Thousands of Lives — Including Their Own

As Hurricane Irma tore through the Caribbean on a collision course with his Miami neighborhood, Derek Auguste didn’t hesitate. He and his platoon quickly pooled their military expertise to prepare. They spread the word via social media: If you need storm shutters installed or windows boarded up or anything else, we will make it happen.
Livestrong.com Link to Story
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This year, pass the turkey AND the family photos

This holiday season, along with planning menus and decorating, consider collecting family stories and bits of precious data that otherwise might be lost forever.
The Chicago Tribune Link to Story
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Guests don’t know each other? Help them mingle

Couples who meticulously plan every aspect of their wedding can still have trouble predicting: Will the guests have fun? That question becomes even harder to answer when guests don’t know each other. A generation ago, couples from the same town or right out of college were more likely to have a cohesive group of shared friends.
The Detroit News Link to Story
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Mom, Interrupted: Let Me Finish My Sentence

“The new kid in MY class from Japan brought in this candy today that tasted like…”. “Somebody said there was a bug in the noodles today, and my whole class was, like, screaming…”. Somehow my entire existence has become a live-action website. Each day hurtles at me at warp speed. But it’s not like it was when I was growing up, when life seemed to unfold in a forward motion not unlike the 1970s TV shows I watched after school.
TueNight.com Link to Story
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Art and Inspiration in Chiang Rai

A deep-dive guide to experiencing this thought-provoking northern Thai city.
Wanderlust Magazine -- Thailand Link to Story
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Original 'Law and Order,' a New York/New Jersey mirror and staple, shuts down

Since television was born, TV shows have been set in New York City. Most offer up a mere sliver of New York City. For two decades, until it was canceled Friday, NBC's "Law & Order" did something very different.
NJ.com Link to Story
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Finally: Ads That Really Say What All Those Other Ads Are Thinking

Robin Rice isn't going to judge you for all those times you've stared into a mirror wishing your thighs were thinner or your belly was flatter or your hair wasn't so damn frizzy. She isn't shocked that just about every time you see yourself in a photograph, you immediately focus on the parts of you that need "fixing."
TakePart Link to Story
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Beauty is not Truth, Truth is not Beauty

I WAS HALFWAY THROUGH a phone call with Cate Blanchett when things turned awkward. She was taking calls from reporters to promote her new job as the spokesface for an expensive skincare line called SK-II. I was wrestling with the task of announcing this non-news to the world. It should have been easy, this brief dance between writer and celebrity.
The Weeklings Link to Story
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In the Show About Lies, a Larger Truth

When it came to telling the story of American women, `Mad Men’ never flinched.
medium.com Link to Story
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India Calls on Advertisers to Stop Vilifying Dark-Skinned People in Ads

A few semesters ago, one of Jayanthi Rajan’s marketing students had her mind blown while working on a senior project at Albright College. As this American student compared the cultural messages in advertising from different countries, she was stunned to see a demeaning commercial for “skin whitening” creams sold in South Asia.
TakePart Link to Story
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McRibs and the art of artificial scarcity

Bradley Chong had a McRib for lunch on Nov. 13. He had another the next day, and the next day, and the next. In fact, he claims to have eaten a McRib practically every day since McDonald's brought back their sauce-laden, processed pork patty earlier this month. Chong knows his access to the McRib won't last forever.
Yahoo! Link to Story

About

MELISSA RAYWORTH

For nearly two decades, Melissa Rayworth has explored the building blocks of modern life -- including marriage, relationships and parenting, how we design and organize our homes, the ways we interact with entertainment and pop culture in our marketing-saturated society, and more -- as a writer for regional, national and global media outlets. She's also served as a magazine managing editor and media consultant.

That work continues, and has grown to include the launch of a private storytelling service called Breadcrumbs (learn more at the soon-to-launch site breadcrumbstories.com), which Melissa has created alongside her husband, writer Ted Anthony.

After three years living and working in southeast Asia, Melissa currently splits her time between Pittsburgh and New York.